And a bit of self-promotion if you'll allow it. I just had the best time presenting work from our @adms@fediverse.au Ad Observatory project here at . I overviewed the computational infrastructures we've developed over several years to enable observability of ads in ordinary users' feeds, and some very new findings that reveal the sequences of ad categories that can help to inform the impacts of ad tech on end user populations. More details here: https://doi.org/10.1080/00913367.2024.2394156 Thanks to Nic Carah for the 📷