• Gmail, GCal, Google Photos, and GDrive

It’s the network effect. I need an integrated solution that replaces all of these functions that I can use, my more tech-casual spouse can use, and that my frustration-intolerant preteen child can use. Also, we use Family Link for youth device management since we use Android devices. No alternative exists that does all of these things, and I refuse to spend my precious free time providing constant tech support.

• Kagi Search - owner seems like typical asshole techbro
• I pay using Google Wallet and debit card everywhere