It's where a guy is raising both their hands with big captions "absolute cinema" (the meme is usually used when something funny or engaging is happening) Interestingly, in my search for interesting rockish and punkish music, I stumbled across an artist called Kino, a Soviet-era Russian band (that sounds really good, you should check it out!). On the Kino-related subreddits, I found edited versions of the meme that replaces the man with Viktor Tsoi, the now deceased singer from Kino (RIP to him, car accident at a young age) and the caption is "absolute KINO", since the band is named after the Russian word for "cinema". This alternate Kino variant of the meme has cropped up in a few other places too, funnily enough.