Some of them are selling to equity firms do be cannibalized and advanced/destroyed, or weirder, radically rebranded. For example:

• Be eco-friendly, online shoe company
• Overextend like crazy by buying brick and mortar stores
• Go broke and sell for pennies on the dollar
• Be different company
• Buy failed shoe company
• Change name completely
• Pivot to AI computing leases
• Somehow buy billions in already wait listed technology for inflated prices
• ???