@pockets

For non-rich people, subsumation of the ego / self is a common practice in public life. ie, "no shirt, no shoes, no service."

For rich people, the ego / self need not be subsumed because one can simply create circumstances in which one's desires can be met, regardless of how objectionable or illegal they might be.

Western society uses punishment as a means of social correction not because it works (it doesn't) but because it feels good to those who aren't victims.