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Translation, Micron is shutting down Crucial for short term shareholder value at the cost of a sustainable and proven long term brand and channel.
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They will return to the market with a new brand once the bubble bursts.
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Probably just the same brand, honestly?
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Depends on how proud they are and if they’d want to retract their statements of going after AI instead of consumers or not.
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Well I don’t think there’s any pride in it, they are just going after what is the most profitable at any given time.
That’s exactly why I suspect they will choose to resurrect the Crucial name later, because given a choice between launching a new name nobody knows, or a name people recognise (even if it’s been tarred a bit) then recognised will be the winning and more profitable option.
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