NEW PUBLICATION!

In a new article in Journalism and Media, the DMRC's Aljosha Karim Schapals and colleagues consider communicative traits young people prefer in a "newsfluencer".

Available to read in open access here: https://www.mdpi.com/2673-5172/7/1/19

Teenagers and young people prefer those who talk to them “as a friend”, emphasizing authenticity, emotional proximity, and conversational clarity over traditional, formal modes of reporting.