Had an acquaintance, started their own business, held a massive party for investors...

Investors loved it...

Then when year 1 was over, they had a modest celebration, investors were weary...

Then when year was over and it started making money, they held a Demure celebration.

Investors suddenly pulled out

Their company never made it to the end of year 3.

I always was raised with "don't throw to big of an opening bash. People will expect more then next time"