Mark Gurman

Hands on with the MacBook Neo, new iPhone 17e, new MacBook Pro, MacBook Air and Studio Displays https://www.bloomberg.com/news/articles/2026-03-04/hands-on-apple-s-new-iphone-17e-m5-macbook-pro-studio-display

Apple rolled out the iPhone 17e, the latest version of its lower-end smartphone, and a faster version of the iPad Air, kicking off a wave of new products. https://www.bloomberg.com/news/articles/2026-03-02/apple-launches-599-iphone-17e-with-magsafe-charging-m4-chip-ipad-air

Apple is preparing retail stores for a major influx of customers in response to this week’s new products. Here’s what I’m expecting and details on the preparation. https://www.bloomberg.com/news/newsletters/2026-03-01/apple-touch-screen-macbook-pro-fall-2026-details-cheap-macbook-launch-core-ai-mm7rcg48

Among the new Apple AI announcements coming at WWDC this year: Replacing the Core ML development framework with a new Core AI https://www.bloomberg.com/news/newsletters/2026-03-01/apple-touch-screen-macbook-pro-fall-2026-details-cheap-macbook-launch-core-ai-mm7rcg48

Power On: Apple’s upcoming touch-screen MacBook Pro will show the company is still far from combining the Mac and iPad. A deeper look at the touchscreen plans. https://www.bloomberg.com/news/newsletters/2026-03-01/apple-touch-screen-macbook-pro-fall-2026-details-cheap-macbook-launch-core-ai-mm7rcg48

Samsung isn’t committed to releasing another iPhone Air rival - acknowledging subpar sales - or TriFold, its mobile COO tells us. He also says the Privacy Display was supposed to launch a year ago, a revamped stylus is coming and it’s working on a wider Fold. https://www.bloomberg.com/news/articles/2026-02-27/samsung-uncommited-to-another-iphone-air-rival-or-trifold-coo-says?srnd=phx-technology

NEW: Apple’s touch-screen MacBook Pro will have the Dynamic Island and a new interface that moves between touch and point-and-click to fit what the user wants at the given time. https://www.bloomberg.com/news/articles/2026-02-24/apple-s-touch-screen-macbook-pro-to-have-dynamic-island-new-interface

Apple is going to start making some Mac minis in the U.S. later this year. Seems like it’ll replace the Mac Pro as its lone domestically assembled device. https://www.bloomberg.com/news/articles/2026-02-24/apple-to-roll-out-made-in-america-mac-mini-as-part-of-trump-spend-push

Also in Power On: Apple eyes red for the iPhone 18 Pro and Pro Max, the next color on the chart after the popular Cosmic Orange. The foldable iPhone, on the other hand, will likely come in black and white. https://www.bloomberg.com/news/newsletters/2026-02-22/apple-s-ai-wearables-push-what-to-expect-from-march-4-low-end-macbook-launch?srnd=undefined

Power On: Tim Cook, like he did before the Apple Watch and Vision Pro, is dropping hints about Apple’s new next big thing: AI wearables centered around Visual Intelligence. https://www.bloomberg.com/news/newsletters/2026-02-22/apple-s-ai-wearables-push-what-to-expect-from-march-4-low-end-macbook-launch?srnd=undefined

BREAKING: Apple is ramping up work a trio of AI wearables: Smart Glasses, AirPods with Cameras, and a Pendant that can be worn as a necklace or pinned to clothes. New details on all of the devices. https://www.bloomberg.com/news/articles/2026-02-17/apple-ramps-up-work-on-glasses-pendant-and-camera-airpods-for-ai-era?srnd=undefined

Apple’s incoming low-cost MacBook will be made from a new aluminum manufacturing process and come in a slew of fun colors. Here’s what to expect: https://www.bloomberg.com/news/newsletters/2026-02-15/tesla-carplay-delays-related-to-ios-26-and-fsd-apple-s-new-siri-delays-ios-27

Another benefit of the planned iOS 27 “Snow Leopard” clean up focus: the potential for battery life improvements. https://www.bloomberg.com/news/newsletters/2026-02-15/tesla-carplay-delays-related-to-ios-26-and-fsd-apple-s-new-siri-delays-ios-27

Power On: Tesla’s planned addition of CarPlay has been held back by compatibility problems that had to be resolved in iOS 26. https://www.bloomberg.com/news/newsletters/2026-02-15/tesla-carplay-delays-related-to-ios-26-and-fsd-apple-s-new-siri-delays-ios-27

NEW: Apple’s long-planned upgrade to the Siri virtual assistant has run into snags during testing in recent weeks, potentially pushing back the release of several highly anticipated functions to at least iOS 26.5 and iOS 27. https://www.bloomberg.com/news/articles/2026-02-11/apple-s-ios-26-4-siri-update-runs-into-snags-in-internal-testing-ios-26-5-27

The iPhone 17e will be priced at the same $599 as the iPhone 16e and add new chips and MagSafe; the new entry iPad will get the A18 chip and Apple Intelligence and the iPad Air will move to the M4 chip. https://www.bloomberg.com/news/newsletters/2026-02-08/apple-readies-iphone-17e-new-siri-entry-level-ipad-ipad-air-and-macbook-pro-mldr3hpk?srnd=undefined

Here’s exactly what Tim Cook told employees in last week’s all-hands meeting about immigration, future growth, a 50th Apple anniversary celebration and more. https://www.bloomberg.com/news/newsletters/2026-02-08/apple-readies-iphone-17e-new-siri-entry-level-ipad-ipad-air-and-macbook-pro-mldr3hpk?srnd=undefined

Apple’s first iOS 26.4 beta — planned to include parts of the new Siri — for developers is scheduled for the week of Feb. 23. There’s also a product launch scheduled for the week of March 2. https://www.bloomberg.com/news/newsletters/2026-02-08/apple-readies-iphone-17e-new-siri-entry-level-ipad-ipad-air-and-macbook-pro-mldr3hpk?srnd=undefined

Power On: Apple is about to kick off its 2026 product blitz, starting with the iPhone 17e imminently and new iPads and Macs. https://www.bloomberg.com/news/newsletters/2026-02-08/apple-readies-iphone-17e-new-siri-entry-level-ipad-ipad-air-and-macbook-pro-mldr3hpk?srnd=undefined

NEW: Apple is preparing to allow voice-controlled artificial intelligence apps from other companies in CarPlay, a move that will let users query AI chatbots through its vehicle interface for the first time. https://www.bloomberg.com/news/articles/2026-02-06/apple-plans-to-allow-outside-voice-controlled-ai-chatbots-in-carplay

NEW: Apple is scaling back plans for a long-anticipated AI-powered virtual health coach. It's no longer launching the service -- dubbed Mulberry -- and will instead launch some of the features as individual enhancements to the Health app over time. https://www.bloomberg.com/news/articles/2026-02-05/apple-is-scaling-back-plans-for-new-ai-based-health-coach-service