@mirth @alienghic @cwebber The point is that current pricing is paying for about 10% of the actual operating costs of running the services, and many customers are already finding the token fees onerous or the monthly limits too low to use to its potential on a daily basis. There is no AI product outside of NVIDIA right now where the revenues are more than like 30% of operating costs, and most are well below 15%. At some point, that VC/PE/PC subsidy is going to dry up and either the subscription costs will have to go up or they will have to find a way to get the same level of quality out of smaller models, cheaper hardware, or some other cut. And despite that being the very strong goal of most of the big AI model holders and hundreds of billions of in R&D costs, nobody has managed that yet.