Great Western #Railway has launched a new campaign celebrating the myths and legends of the South West and #Wales, featuring the Famous Five on a quest to find a dragon reportedly seen flying across the region. The 60-second film, directed by Oscar and BAFTA winner Peter Baynton, follows the group as they travel from #Cardiff to #Penzance, with landmarks including Cardiff Castle featured. Inspired by GWR’s 1920s tourism posters, the campaign revisits regional folklore to encourage leisure travel. It runs across cinema, television, radio, outdoor and digital platforms until 5 April. The Famous Five ‘Adventures Start Here’ campaign began in 2017 and recently won APG’s Long Term Thinking award.
https://news.gwr.com/news/famous-five-chase-dragon-across-the-south-west-and-wales-in-new-gwr-campaign