hellojohnbuck

In today's dollars, the 'first' Macintosh Portable weighed 15 lbs (6.8kg), 40mb HDD and in today's dollars cost $16,500. You could buy 27 Macbook Neos for that 😊

In 1989 NYT journalist John Markoff quoted analyst Charles Wolf on Apple's future - "Moses went to the mountain for the Ten Commandments, Steve Jobs went to the mountain and came back with the Macintosh. But can John Sculley go to the mountain and come back with something unique?"

Did Tim Cook come back with Neo?

“I just read, start to finish. Could not stop once I started. Many of the stories I was familiar with from my day to day workings at Apple, but did not know how and why they ended up at Apple. All in all a very interesting read. Well done”. Don North ex-Advanced Technology Group -> https://books.by/john-buck

Hey Canada. It’s but one game. As you know, we’re with you for the long haul. Always got your back. Regards, all Australians.

I still don't understand why the stock markets are so bullish on Anthropic (or any AI product) when a request to check the facts on a story that I know, got me the storyline of a made up person. When confronted, Claude and all bots use the phrase 'hallucinate'.

How would that excuse go at your work review? with your boss?

At what point do we trust LLMs with medical decisions, health records, legal decisions, self-driving, high-school papers?

"You know what Apple doesn’t have? A podcast creation app in its brand new creative suite. Hmmm." @dmoren@zeppelin.flights But we have KeyNote and Numbers FFS

or put another way

Apple meeting, July 2025.

Do you think the 2026 iWork bundle is sufficient to stop folks using Canva on a PC?

long silence

No.
Oh.

what could we add?

long silence

Compressor and Motion?

Yes. and Final Cut.

or put another way.

Apple meeting - July 2025

‘So is Photomator ready for the Creative Studio Bundle?’

No.

Oh.

long silence.

How about we add iWork to the bundle instead?

long silence.

That’ll work.

@jsnell@zeppelin.flights

Bundling iWork apps with pro s/w like Final Cut is a profound move by Apple.

Profound in so much as it shows a complete lack of understanding of content creators and what they do.

You could throw a rug over all of the editors, producers and musicians who boot up Pages. Ever. Numbers? FFS.

Or put another way. Does Adobe offer complimentary Word with Premiere? Avid give you bonus Excel? ProTools ship with Scrivener?

@jsnell@zeppelin.flights

No two Apple job interviews were the same.

https://inventingthefuture.ghost.io/apple-interviews/

“Here’s to hoping Ternus is as pissed as the rest of us are about MacOS 26 Tahoe” - maybe he showed Dye the 2026 org chart? @gruber@mastodon.social

Adobe debuted ATM. John Warnock told the press:

“This should give all PostScript applications a much better WYSIWYG effect. Type is the blood that circulates in the computer system. We want one kind of blood in computers.”

Robert X. Cringely recalled Adobe's stance:

"Adobe's underlying hope was that quick market acceptance of ATM would dissuade Apple from even setting out on its separate course."

It was too late. Apple had secretly built its own font system, Bass.

https://books.by/john-buck/inventing-the-future

What a time, what a great magazine. Finger on the pulse. #byte

ATG boss Larry Tesler says, “You don’t have a degree, and we don’t know where to put you” So Larry was a no, but Harry Vertelney says, 'No, no, no, he's great. He's going to do exactly what we need him to do.

https://inventingthefuture.ghost.io/l/

“Software is the glass through which the majority of our users see the Apple. If it doesn’t work right, the Apple isn’t working right."
Jef Raskin.